High ACoS on SP | GDC | ToS | Exact ABB
ACoS at 69.2% with $578 spend
Current
69.2%
Prior period
N/A
Threshold
60% (warning)
Impact
Inefficient spend: ~$400 attributed revenue
Explanation
Campaign "SP | GDC | ToS | Exact ABB" is running at 69.2% ACoS with total spend of $578. This exceeds the 60% efficiency threshold and warrants review.
Recommendations
- Review search term report for wasteful broad match queries
- Consider bid reductions or budget caps
- Audit campaign targeting and match types
- Evaluate if campaign structure needs refinement
reporting_amazon.alert_evaluation_daily