Ad spend
Total for selected period$17,300
reporting_amazon.advertising_kpi
Amazon intelligence
Advertising · Renuv
Campaign performance, spend efficiency, and ROAS analysis.
Internal-onlyRead-only campaign review
Primary source family
Advertising performance
Campaign, search-term, efficiency-rollup, and freshness data for operational review.
Trust posture
Internal-ready with labels
Every block keeps its source/view label visible so claims remain auditable.
Operator focus
Non-brand efficiency
The key watch item is acquisition spend quality, not a broad account failure.
Ad-attributed sales
Total for selected period$36,404
reporting_amazon.advertising_kpi
ROAS
Attributed sales / spend2.10
reporting_amazon.advertising_kpi
ACOS
Spend / attributed sales47.5%
reporting_amazon.advertising_kpi
Campaign view
Campaign performance block
Core internal operating table for campaign-level spend, attributed-sales, efficiency, and conversion review.
| Campaign | Channel | Objective | Spend | Attributed sales | ROAS | TACOS impact | CVR | Status |
|---|---|---|---|---|---|---|---|---|
| SP | CAP | ASIN Exact | SP | Acquisition | $1,819 | $4,143 | 2.28 | 5.0% | — | Watch |
| SP | DWC | RoS | Exact ABB | SP | Acquisition | $1,249 | $2,020 | 1.62 | 3.4% | — | Watch |
| SP | CAP | ASIN Defense | SP | Acquisition | $791 | $2,011 | 2.54 | 2.2% | — | Watch |
| SP | WMC | ToS | Exact ABB | SP | Acquisition | $942 | $2,009 | 2.13 | 2.6% | — | Watch |
| SP | WMC | RoS | Exact ABB | SP | Acquisition | $1,212 | $1,903 | 1.57 | 3.3% | — | Watch |
| SBI | MULTI-ASIN | WMC+DWC+GDC | HSA | SB | Acquisition | $648 | $1,825 | 2.82 | 1.8% | — | Watch |
| SP | WMC | ASIN Exact ABB | SP | Acquisition | $895 | $1,663 | 1.86 | 2.5% | — | Watch |
| SP | WMC | Broad | SP | Acquisition | $784 | $1,659 | 2.12 | 2.2% | — | Watch |
| SP | CAP | Broad | SP | Acquisition | $524 | $1,159 | 2.21 | 1.4% | — | Watch |
| SP | MULTI-ASIN | WMC+DWC Bundles Broad KW | SP | Acquisition | $245 | $1,058 | 4.32 | 0.7% | — | Stable |
CampaignSP | CAP | ASIN Exact
ChannelSP
ObjectiveAcquisition
Spend$1,819
Attributed sales$4,143
ROAS2.28
TACOS impact5.0%
CVR—
StatusWatch
CampaignSP | DWC | RoS | Exact ABB
ChannelSP
ObjectiveAcquisition
Spend$1,249
Attributed sales$2,020
ROAS1.62
TACOS impact3.4%
CVR—
StatusWatch
CampaignSP | CAP | ASIN Defense
ChannelSP
ObjectiveAcquisition
Spend$791
Attributed sales$2,011
ROAS2.54
TACOS impact2.2%
CVR—
StatusWatch
CampaignSP | WMC | ToS | Exact ABB
ChannelSP
ObjectiveAcquisition
Spend$942
Attributed sales$2,009
ROAS2.13
TACOS impact2.6%
CVR—
StatusWatch
CampaignSP | WMC | RoS | Exact ABB
ChannelSP
ObjectiveAcquisition
Spend$1,212
Attributed sales$1,903
ROAS1.57
TACOS impact3.3%
CVR—
StatusWatch
CampaignSBI | MULTI-ASIN | WMC+DWC+GDC | HSA
ChannelSB
ObjectiveAcquisition
Spend$648
Attributed sales$1,825
ROAS2.82
TACOS impact1.8%
CVR—
StatusWatch
CampaignSP | WMC | ASIN Exact ABB
ChannelSP
ObjectiveAcquisition
Spend$895
Attributed sales$1,663
ROAS1.86
TACOS impact2.5%
CVR—
StatusWatch
CampaignSP | WMC | Broad
ChannelSP
ObjectiveAcquisition
Spend$784
Attributed sales$1,659
ROAS2.12
TACOS impact2.2%
CVR—
StatusWatch
CampaignSP | CAP | Broad
ChannelSP
ObjectiveAcquisition
Spend$524
Attributed sales$1,159
ROAS2.21
TACOS impact1.4%
CVR—
StatusWatch
CampaignSP | MULTI-ASIN | WMC+DWC Bundles Broad KW
ChannelSP
ObjectiveAcquisition
Spend$245
Attributed sales$1,058
ROAS4.32
TACOS impact0.7%
CVR—
StatusStable
ops_amazon.amzn_ads_sp_campaigns_v3_view
Efficiency posture
Spend and efficiency review
Efficiency needs review before more spend
Review weaker campaigns, tighten targeting, and cut low-efficiency spend before increasing budgets.
ROAS posture
2.10xEfficiency is weak and needs tighter targeting or bidding.
ACOS posture
47.5%Cost of sale is high enough that efficiency remediation should come before scale.
Top campaign concentration
SP | CAP | ASIN ExactThe top campaign is driving the most attributed sales in the selected period.
Budget pressure
Review targetingUse campaign and search-term detail to decide where to tighten bids or targeting.
ops_amazon.raw_ads_union
Source health
Advertising freshness + trust framing
Sponsored Products / Brands / Display
2026-03-24 – 2026-04-07
Advertising tables returned rows for the selected period.
ops_amazon.raw_ads_union
Channel mix
Spend / sales share by ad lane
| Channel | Spend share | Sales share | ACOS | Role |
|---|---|---|---|---|
| SP | 48.9% | 48.4% | 48.0% | Primary conversion engine |
| SB | 3.7% | 5.0% | 35.5% | Brand demand capture |
ChannelSP
Spend share48.9%
Sales share48.4%
ACOS48.0%
RolePrimary conversion engine
ChannelSB
Spend share3.7%
Sales share5.0%
ACOS35.5%
RoleBrand demand capture
ops_amazon.raw_ads_union
Search-term layer
Paid search diagnostics
| Query | Campaign bias | Spend | Sales | ACOS | Quality read |
|---|---|---|---|---|---|
| SP | CAP | ASIN Exact | SP | $1,819 | $4,143 | 5.0% | Tighten targeting |
| SP | DWC | RoS | Exact ABB | SP | $1,249 | $2,020 | 3.4% | Tighten targeting |
| SP | CAP | ASIN Defense | SP | $791 | $2,011 | 2.2% | Tighten targeting |
| SP | WMC | ToS | Exact ABB | SP | $942 | $2,009 | 2.6% | Tighten targeting |
| SP | WMC | RoS | Exact ABB | SP | $1,212 | $1,903 | 3.3% | Tighten targeting |
QuerySP | CAP | ASIN Exact
Campaign biasSP
Spend$1,819
Sales$4,143
ACOS5.0%
Quality readTighten targeting
QuerySP | DWC | RoS | Exact ABB
Campaign biasSP
Spend$1,249
Sales$2,020
ACOS3.4%
Quality readTighten targeting
QuerySP | CAP | ASIN Defense
Campaign biasSP
Spend$791
Sales$2,011
ACOS2.2%
Quality readTighten targeting
QuerySP | WMC | ToS | Exact ABB
Campaign biasSP
Spend$942
Sales$2,009
ACOS2.6%
Quality readTighten targeting
QuerySP | WMC | RoS | Exact ABB
Campaign biasSP
Spend$1,212
Sales$1,903
ACOS3.3%
Quality readTighten targeting
ops_amazon.amzn_ads_sp_campaigns_v3_view
Risk flags
Internal advertising diagnostics
Efficiency review
StableEfficiency is mixed and should be reviewed before scaling budget.
Action bias
Reduce waste
ops_amazon.raw_ads_union
Coverage and freshness
StableAdvertising data is present across the selected date range.
Action bias
Maintain monitoring cadence
ops_amazon.raw_ads_union
Data sources
Advertising reporting views
Each section is backed by a named reporting view. Source labels are visible per block for auditability.
kpis
reporting_amazon.advertising_kpi
chartData
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snapshot
reporting_amazon.advertising_snapshot