Non-brand search revenue
-$29.4K
Non-brand search revenue from paid search terms.
reporting_amazon.search_kpi
Search intelligence
Renuv · Search performance
Paid search analysis across 10 top terms. Total search-attributed revenue: $31.2K.
Brand search revenue
-$1.9K
Revenue from branded search queries.
reporting_amazon.search_kpi
Search conversion rate
-24.4%
Overall search traffic conversion rate.
reporting_amazon.search_kpi
Search CTR
-0.62%
Click-through rate across all paid search terms.
reporting_amazon.search_kpi
Top performers
Highest-impact search terms
Top 10 search terms by revenue contribution, showing impressions, engagement, and conversion metrics.
1
b0f4nz679q
Category17,108 impr$1.6k sales
CTR
1.67%
Clicks
286
Orders
74
CVR
25.9%
2
dishwasher cleaning tablets
Category64,211 impr$1.4k sales
CTR
0.42%
Clicks
271
Orders
77
CVR
28.4%
3
citric acid
Category25,647 impr$1.0k sales
CTR
0.73%
Clicks
187
Orders
45
CVR
24.1%
4
dishwasher cleaner
Category62,941 impr$1.0k sales
CTR
0.26%
Clicks
165
Orders
53
CVR
32.1%
5
washing machine cleaner
Category58,859 impr$1.0k sales
CTR
0.30%
Clicks
175
Orders
60
CVR
34.3%
6
washing machine cleaning tablets
Category52,103 impr$0.9k sales
CTR
0.33%
Clicks
173
Orders
57
CVR
32.9%
7
b07y25jm9s
Category45,712 impr$0.8k sales
CTR
0.50%
Clicks
227
Orders
38
CVR
16.7%
8
b0c2w21zht
Category20,093 impr$0.8k sales
CTR
0.81%
Clicks
163
Orders
33
CVR
20.2%
9
b0bzsz4cb1
Category13,370 impr$0.8k sales
CTR
0.89%
Clicks
119
Orders
42
CVR
35.3%
10
b07fpwy1cf
Category16,587 impr$0.7k sales
CTR
0.68%
Clicks
113
Orders
30
CVR
26.5%
Analysis
Commentary & insights
Search performance driven by b0f4nz679q. Non-brand revenue leads, indicating strong category capture.
Strategic implications
What this means
Top search term "b0f4nz679q" drives 5% of search revenue
Non-brand discovery is strong
Recommended actions
Next steps
1
Review high-ACoS terms for bid optimization opportunities
2
Expand coverage on high-converting non-brand terms