Ad spend
Total for selected period$17,300
Total media investment for the selected period
reporting_amazon.advertising_kpi
Advertising deep dive
Advertising summary: $17,300 spend, $36,404 attributed sales, 2.10x ROAS.
Ad spend
Total for selected period$17,300
Total media investment for the selected period
reporting_amazon.advertising_kpi
Ad-attributed sales
Total for selected period$36,404
Total ad-attributed revenue for the selected period
reporting_amazon.advertising_kpi
ROAS
Attributed sales / spend2.10
Return on ad spend for the selected period
reporting_amazon.advertising_kpi
ACOS
Spend / attributed sales47.5%
Advertising cost of sale for the selected period
reporting_amazon.advertising_kpi
30-day trend
Advertising spend increased modestly while sales accelerated, driving sustained ROAS improvement throughout the period.
[Multi-line chart: Ad Spend, Ad Sales, ROAS over 30 days]
Chart showing 14 daily data points with spend, sales, and ROAS trend
Analysis
Advertising efficiency needs tighter control before broad budget expansion.
Strategic implications
Recommended actions